![]() With the new membership system, it can effectively attract more paid members and increase the repurchases rate. Guan Zhong, the General Manager of Alipay's Ecosystem Department said that "the new membership is an important and creative strategy for Alipay to expand their B2B business". The fee is automatically charged when all the coupons are used. For example, if they didn't use all the coupons, the membership fee will return. Compared to the previous membership, "Lite Membership", users can get their coupons first and charge the membership fee of 88 RMB when the expiry date comes instead of paying the unredeemable fee first. The new membership system allows consumers to enjoy the benefits of being members first while allowing them the time to pay the membership fee until the offer's expiration day. Sesame Credit is used to generate individual credit scores based on both online and offline data. The launch of Jingxi marks an aggressive push of China's second-largest online retailer to increase its share of the consumer market.Īlipay Developing A New "Lite Membership"Īccording to Sina, Alipay is developing a new "Lite Membership" at the moment which is linked with Alipay's credit pay function Sesame Credit. Since the high-tier cities' e-commerce markets are starting to saturate, JD.com also saw the new growth opportunity in those low-tier cities and rural areas. The previous 99 Good Deals Day held by Alibaba mainly featured low-priced items and then generated a gross merchandise volume of roughly US$8.3 billion within two days. Buyers who share product information on popular social networks and invite friends, family and social contacts to purchase together get rewards and discounts. Jingxi targets users in small and medium-sized cities in China and provides discounts on group buying, sharing the same model with Pinduoduo and Juhuansuan. Jingxi will be available on both forms of the app and WeChat Mini-Program at the beginning of October. Jingxi is an upgrade from its predecessor named JD.com Pinguo, which mostly targets Chinese female consumers and small-city shoppers with ultra low-priced items. JD.com, China's second-largest online retailer has developed its own online group-buying service "Jingxi" to rival Alibaba's Juhuasuan and Pinduoduo in lower-tier cities.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |